The Brand Story about Etro
nbsp;nbsp;nbsp; Etro is a famous Italian brand, whose meaning is style. It is a representative of the new traditionalism. Etro was created by Gimmo Etro in Italy. He loves to travel around the world. Mr Etro is also interested in culture and history. He likes to collect all kinds of interesting articles, especially the ancient books and antique garments. This kind of the inspiration on the different cultures and beauty stimulates Mr Ginno Etro to create the fashionable brand Etro. What he has seen and what he has heard during his journey becomes the main inspiration source for him.
nbsp;nbsp;nbsp; The symbol of Etro is a fine horse called Pegasus which has two wings. In the ancient Greek fairy tales, with the courageous hoof striking of the Pegasus, the Fountain Hippocrene would flush out. And the glittering and translucent spring water would quench the Muse godsrsquo; thirst and give them endless inspiration. Thus, Pegasus has become a symbol of creative power, kindness and beauty. This is the brand content that Etro has pursued.
nbsp;nbsp;nbsp; In the early time when the brand was just created, Etro specialized in producing high graded plus materials of textiles. Etro always adopted high-quality natural fibre, elegant design, fashionable colors and exquisite handicraft, making the delicate plus materials in wonderful article excelling nature.
nbsp;nbsp;nbsp; Classical identification pattern of Etro is the ETRO Paisley Print, which is an oriental decorative pattern that has given Gimmo Etro much inspiration when he traveled to India. Then Mr Etro improved and renewed the pattern, injected a new kind of energy into the old pattern and made the classical ETRO Paisley Print full of luxurious taste. This pattern has been used in all kinds of products of Etro, including the household accessories, leather products, garments, wraps, silk scarves, ties, and so on. All the products are chased by the people all over the world.
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From Natural Beauty Tips, post The Brand Story about Etro
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